First Federal's culture is built around three core values: financial strength, community focused, and customer service. We could take away one or more of these and still be a bank, but we wouldn't be First Federal. These are the things that define us.
First Federal was started by a group of local businessmen in Live Oak, FL in 1962. In our 55-year history we’ve had 3 bank presidents. The first was the founder of the bank, John S. Flood. The second was President and CEO, Keith Leibfried. The third is our current President and CEO, John Medina. People desperately want stability, particularly with their bank.
It’s this kind of consistent stability and security that guide our decision-making every day. It’s why we didn’t need to take TARP money from the government to help us during the 2008 subprime mortgage crisis. It’s why First Federal grew throughout the recession instead of dying like so many others.
First Federal is incredibly connected to each of the communities we serve. We volunteer on weekends, we sit on boards, we donate money, and most important: we show up. It’s part of who we are, because we know that as a community becomes stronger, we can become more successful too.
For instance, last year our employees donated over $40,000 out of their paychecks to local organizations through our First Federal Way program. This amount was then matched by our board of directors each year, doubling the donation to each organization.
Our customer service has to be top notch. We live in these communities and word of mouth spreads like wildfire. And we’re awesome at it. So much so, that other organizations ask us to come help replicate what we’re doing. We use a variety techniques to stay at the top of our customer service game.
Trustworthy may not be a word a lot of people associate with banks these days, but we have prided ourselves on this core value from the beginning. We know a key component in any relationship is trust and it is especially important in our relationships with our customers and employees. Trust builds confidence, respect, and loyalty, which allows our team to function smoothly.