Executive Teams

Meet the team.







Our Senior Executive team: Pam Hitt, Keith Leibfried, and Jim Moses.

Pam Hitt, Keith Leibfried, and Jim Moses

Senior Executive Team

Keith Leibfried

Chairman of the Board, CEO and President since 1980, Mr. Leibfried joined the company in 1974. Mr. Leibfried is a member of the  Suwannee Valley Community Foundation, serves on the Suwannee Valley 4C's Board, and has served on numerous local boards. He has received numerous awards, including Trailblazer of the Year for Suwannee County and the President's Lifetime Achievement award for his volunteer efforts.

Pam Hitt

Senior Executive Vice President and Chief Operating Officer since 1999, Ms. Hitt joined the company in 1992. She is active in Altrusa International of Lake City, Florida. Prior to joining First Federal Bank of Florida, Ms. Hitt was with First National Bank of Live Oak, Florida.

Jim Moses

Senior Executive Vice President since 1996, Mr. Moses, Chief Risk Officer, has been involved in banking since 1979 and has previously served on numerous local boards. He's received the President's Lifetime Achievement Award for his volunteer work with United Way of Suwannee Valley and Boy Scouts of America. Prior to joining First Federal Bank in 1992, Mr. Moses was with Barnett Bank of North Central Florida.

John Medina

Senior Executive Vice President and Chief Banking Officer beginning in 2018, John is the newest addition to our Senior Executive team. John spent most of his banking career at First Union National Bank/Wachovia Bank, where he gained experience as a Commercial Banker, Private Banker, Corporate HR Trainer, Financial Consultant Leader, and eventually Area President and Community Banking Executive. Community service has been at the heart of John’s career and he has served on numerous Boards throughout the state of Florida. He is currently serving as the Rotary International District 6940 Governor-Elect.

Executive Team

Will Beardsley, Chief Compliance Officer

Will Beardsley

EVP & Chief Compliance Officer

David Brewer, Chief Financial Officer

David Brewer

EVP & Chief Financial Officer

Wayne Cochran, Chief Information Officer

Wayne Cochran

EVP & Chief Information Officer

Georgia Jones, Chief Credit Officer

Georgia Jones

EVP & Chief Credit Officer

Stephanie McClendon, Director of Retail Banking

Stephanie McClendon

EVP & Director of Retail Banking

Paul Ottendorf, Director of Residential Lending

Paul Ottendorf

EVP & Director of Residential Lending

Robert Turbeville, Senior Lender

Robert Turbeville

EVP & Senior Lender

Regional Managers

Pam Cochran, Regional Sales Manager

Pam Cochran

SVP & Regional Sales Manager

Gloria Markham, Regional Sales Manager

Gloria Markham

SVP & Regional Sales Manager

Sandy Spear, Regional Sales Manager

Sandy Spear

SVP & Regional Sales Manager


Commercial Managers

Lacrecia Barber

Lacrecia Barber

SVP & Regional Sales Manager

Jamey Hodges

Jamey Hodges

SVP & City President, Commercial Loan Officer

Clint Mizell

Clint Mizell

SVP & City President, Commercial Loan Officer

Don Nowell

Don Nowell

SVP & Regional Sales Manager

Gigi Register

Gigi Register

SVP & Senior Commercial Loan Officer

Jim Weaver

Jim Weaver

SVP & City President, Commercial Loan Officer